ABOUT KOHINOOR
Set-up in 2000, Kohinoor Foods Inc. today is an organization with global manufacturing and marketing capabilities. With a strong and dynamic brand ‘Kohinoor’ the company’s portfolio includes basmati rice, convenience foods, food compliments and food ingredients. The parent company, Kohinoor Foods Ltd is the leading basmati rice player in India. Our flagship brand “Kohinoor” is the largest selling brand of basmati rice with over 38% market share. Our distribution network is extensive, to say the least, and unmatched by any of our competitors. Our products are retailed in India in more than 200 thousand outlets, and serviced by a strong network of more than 100 super distributors and 600 stockists. We are also one of the largest players in the arena of basmati rice exports. Our focus has always been to expand the penetration of Kohinoor to all parts of the world. With a dedicated distribution base, Kohinoor today is available in more than 60 countries. Having entered the mainstream markets of United States, United Kingdom, Australia, New Zealand, United Arab Emirates, Kohinoor has truly emerged as the only Indian ‘Global Basmati Brand’. 
Presence in the entire value chain of the basmati rice business is at the core of our success. We have a very strong Quality Control Culture with dedicated and fully equipped QC centers and micro-biological labs. Our manufacturing and processing facility is HACCP and ISO 9001:2000 certified, US-FDA & FSA compliant and Kosher Certified. Our foray into the convenience foods in the year 2003 marks a significant step up for the organization. This value-added segment represents a tremendous growth opportunity, what with the ready-to-eat market expected to grow to Rs. 3 billion in India by 2008. Apart from the domestic market, the global market is expected to grow manifold in the years to come, owing to growing popularity of Indian food. Our product portfolio encompasses a wide range of authentic Indian curries (Heat & Eat Curries!), ready meals (Rice & Curry!), ready to eat gourmet rice preparations (Rice Treat!), Cook-in Sauces, Cooking Pastes, Chutney, Poppadums, Exotic Indian Spices and Seasonings. This unique and extensive product range is backed by a World-Class manufacturing and marketing set-up. The plant at Bahalgarh, Haryana is built to meet the most discerning standards anywhere in the World. One of the country’s ultra-modern food processing units, it conforms to all international food safety and hygiene standards. The plant is HACCP certified, BRC and ISO 9001:2000 certified for its adherence to prescribed quality norms. The offerings are authentic and naturally healthy without any preservatives and additives, providing consumers worldwide delicious and healthy food alternatives. Today, Kohinoor Foods Ltd. has emerged as an enterprise with very strong and dynamic fundamentals with the Company’s annual turnover standing at an impressive Rs. 5500 million. We have emerged as a strong global player in the food business with footprints across the world. We have two wholly owned subsidiaries - Indo European Foods Limited in U.K. and Kohinoor Foods Inc. in the United States. We also have a joint venture company, Rich Rice Factory L.L.C. in Dubai, United Arab Emirates. All three operations are strategically located to give us the desired competitive edge to cater to global business needs. Additionally, we have developed global manufacturing capabilities with the newly set up rice plant at the port city of Felixtowe in the UK, and a small rice processing plant at Dubai through our joint venture. Our ever increasing portfolio of naturally healthy and authentic food products, has enabled us to further penetrate global mainstream markets. Our offerings; Rice & Curry, Ready to eat gourmet rice preparations Rice Treat, Heat & Eat Curries, Cook-in sauces have found widespread acceptance in reputed retail chains like TESCO, Somerfield and ASDA in the UK, Costco in Canada, Hankyu, Daimaru & Takashimaya in Japan, Coles & Woolworths in Australia, Krogers, BJs and Whole Foods in the US, and Seven Eleven and Mustafa Centre in Singapore. Behind the success of our enterprise, lies undying passion and dedication of our team of highly qualified technical, financial and marketing experts. Thanks to their professionalism, drive and concerted efforts, Kohinoor Foods Ltd has been able to expand and successfully break into new frontiers. Under the able guidance and visionary leadership of our senior management, we have developed an enviable pool of skilled workforce that’s guiding the organisation to scale new peaks manfully combating all the challenges on the way. During the course of our quest for excellence, we have earned many a laurels and awards. These include the APEDA Award for top quality and best export performance for thirteen consecutive years, National Award for Export Excellence, Brand Equity Award, Award from the World Economic Forum, and Niryat Shree Award from the Government of India to name a few. Vision At Kohinoor Foods Limited, our vision is to create a modern, customer driven organization, bringing out a range of quality food products for customers across the globe, harnessing nature’s bountiful offerings to enliven the taste buds of millions of people. Message from the Chairman  True to our vision of evolving as a multi product food company, we have re-christened ourselves with a new name. Our flagship brand ‘Kohinoor’, renowned world over for authentic and quality food offerings, has become our corporate identity. With the rechristening to Kohinoor Foods Limited, we will be able to communicate our ever evolving business domain that has moved away from commodity to foods, more effectively to all our stakeholders. Though we have changed our name, our commitment to the enterprise remains the same.
Kohinoor Foods has recently added frozen foods to its ever expanding business segments. The portfolio in frozen foods include: gourmet ready meals, snacks (samosas, vada, aloo bonda, dosa, idli etc.), traditional Indian breads like naans, parathas, kulchas and frozen vegetables etc. With this the company has now developed an enviable portfolio of food products ranging from staples (basmati rice), convenience foods (ready to eat curries, ready meals, cook-in sauces and cooking pastes etc.) and spices & seasonings along with the newly started frozen foods. All these products form a complete food basket for connoisseurs of consumers across the world. Kohinoor has been enjoying tremendous brand equity and has loyal fan following in countries far across the globe. Today Kohinoor’s food products are sold at TESCO, ASDA and SOMERFIELD in UK, WALMART, KROGERS, TARGET and WHOLE FOODS in the US, COLES and WOOLWORTHS in Australia, premium stores like HANKYU, DAIMARU, SEIJO ISHI in Japan and many more. The company will continue to drive growth by entering into new markets, expanding the product portfolio and garnering more market share in existing markets. Kohinoor’s Foot-prints 1989 - The company ‘Satnam Overseas Limited’ (earlier name of Kohinoor Foods Limited) was incorporated in 1989
- The flagship brand ‘Kohinoor’ was known for its finest quality of basmati rice in the Indian domestic market.
1990 - Kohinoor started organized marketing of basmati rice in the Indian domestic market
- Set-up organized distribution exclusive to market Kohinoor brand of basmati rice
1992 - Launched the first advertising campaign espousing virtues of basmati rice
- Introduced smaller consumer packs of basmati rice
1995 - First advertising campaign on national television, using celebrities; brand endorsement by the reigning Bollywood Queen ‘Ms. Sharmila Tagore’ with former Indian Cricket Captain Mr. M.A.K. Pataudi
1997 - Launch of ‘Trophy’ as a value for money brand of basmati rice; today the second flagship brand from the stable
2000 - Set-up 3 strategic bases in USA, UK and Dubai with own offices
2003 - Diversified into the foray of the branded packaged convenience foods and took authentic Indian flavour abroad with ready-to–eat Indian curries and authentic Indian ready-meal preparations
- Established one of India’s most modern and sophisticated food processing units at Bahalgarh (Haryana)
2004 - Entered the mainstream markets in UK with a thriving food portfolio at TESCO, the world’s second largest retail chain
2005 - Set-up the first ever overseas basmati rice processing unit at Felixtowe, UK
2006 - Got into Frozen Foods with a state-of-the-art frozen foods facility at Bahalgarh (Haryana)
The Spirit Behind Kohinoor It is said that a company is as good as the people who work for it. Behind the successful evolution of Kohinoor Foods Limited lies the sincerity and dedication of a team of highly qualified technical, financial and marketing professionals. It has been fuelled by the sheer determination, motivation and resolve of the senior management along with the entire team at Kohinoor Foods Limited. Today, the company has a vibrant global workforce working for it across the world. They share the same passion and show the same commitment like Kohinoor has shown over the years. Thanks to their undying commitment to excel under every circumstance, Kohinoor Foods Limited is where it is today. | 
